In your face forever : Mr Unity's motivational campaign

On Sunday the 19th March, Brandon Huie released his "#inyourface4eva" motivational campaign video on YouTube.

Brandon, 22, who is known as 'Bankz' and 'Mr Unity' is the business owner of Unity Clothing and also joint owner of events company 'Dropoutxunityent'. Brandon organised a day on February the 12th to shoot the majority of his short advert, to promote the ethos behind his branding.

Campaign Video Day

During the day of the shoot, he had the assistance of his peers, alongside a camera crew who helped to record and edit his video. Throughout the day, he expressed his motivational ideals and how it has been embedded in his brand.

Brandon admitted that Unity is a "brand representing himself", he believes that he is a strong community man.

In his video he aims to motivate anyone to "get up off their feet" and stay focused on their craft. Originally, he had an '#inyourface2022' campaign, however he acknowledged that he had made a mistake. The previous campaign wasn't explained and was no longer adequate, since it's a new year and he wants to strengthen the brand. In regards to Unity, he says "the ideas and where I want it to be is endless".

"I'm never going to stop this, this is what I'm passionate about and I want to do this forever."

As a result, he introduced '#inyourface2023', so the public have a greater understanding towards his ideas about Unity moving onward.

"Forget in your face 2022, it's in your face forever. It's not today, it's not tomorrow, it's not this year, it's not the next 5 years, it's forever. I'm planning to branch out, continue the clothing, quality clothing, regular releases. Take the events thing to a next level. Not trying to only be doing parties, I want to branch out with the events, listening parties...fun days, sports days, fashion shows, open mics, everything. All in all, I'm trying to create that platform where people can showcase their talents and their craft.

"Doing the YouTube, I'm going to be focusing on some cyphers and freestyles, with the addition of content from my clothing."

Behind the scenes of Brandon's campaign

On the 12th March, Brandon shot the majority of his footage which is seen in his released motivational campaign video.

Aside from the camera crew, he had someone recording behind the scenes. This idea was to promote the hard work put into the brand, which may be unnoticed by the public. Additionally, he was interviewed, where he further explained his background and the ideology behind his brand and events company.

https://www.youtube.com/watch?v=KDqPUaKsj3M

AUTHOR

SAMUEL GENTLES